Starhotels, a private Italian hotel company operating in the upscale and upper scale & luxury sectors, is a market leader in the hospitality industry. The Group vaunts 30 hotels located in the heart of the top Italian destinations, London, Paris and New York, with more than 4,200 rooms.

Join Starhotels and become part of our Head Office Team in the heart of Florence.

As a Marketing Manager, you are an enthusiastic mind with a passion for planning, developing, and managing the marketing, communication, and media relations activities for our hotels.

Your responsibilities include:

• Managing hotel budgets for marketing activities and initiatives.
• Analyzing the market, identifying potential target audiences and studying emerging trends.
• Continuously monitoring the competitive landscape, analyzing marketing strategies, distribution, and promotional channels, and sharing key updates with internal stakeholders.
• Developing marketing and communication materials for our Hotels.
• Organizing photo and video shoots in collaboration with dedicated teams.
• Managing sponsorship requests, local partnerships, and related initiatives.
• Collaborating on web marketing activities, updating and managing website content, photos, videos, and promotions.
• Coordinating the development of content and editorial plans for the hotels’ social media channels, focusing on storytelling, hotel news, and engagement-driven content.
• Supporting the creation of strategic activities and define, together with General Managers and the Social Media team, budget allocations for sponsored social media campaigns.
• Working with the PR Department to manage press relations for hotel initiatives, identifying opportunities for each property.
• Defining and implement the communication plan and event calendar in collaboration with partners managing tailored programs for national and international journalists, influencers, correspondents, and local press, alongside the PR Department.
• Managing influencer relations and coordinate press and influencer trips in collaboration with the Social Media Manager.
• Supporting Digital PR activities.
• Creating an event calendar for our Hotels.
• Supporting General Managers in managing relationships with local institutions and organizations relevant to each hotel.
• Assisting in the creation of B2B newsletters, sales materials, and other supporting documents for commercial activities.

Exceed expectations revealing:

• A unique personality and a true passion for hospitality.
• International mindset.
• Creativity and innovation.
• Strong interpersonal and communication skills.
• Proactive, motivated, energetic, and dynamic approach.
• Ability to build and maintain strong, long-term relationships.
• Relevant qualifications in Journalism Studies, Public Relations or Communications are a plus.
• Positive attitude, attention to detail and customer oriented with good multitasking and organizational ability.

We welcome guests from all over the World, so it’s important for you to speak:

• Italian – fluently
• English – fluently
• Additional languages are a plus.

Unlock a world of benefits including:

• Exclusive discounted stays within the group.
• Discounts on different businesses.
• Ticket Restaurants for delightful dining.

Embrace growth with:

• Exceptional career advancement opportunities through our Performance Management Program.
• An attractive compensation package based on your experience.
• The chance to be a part of an ambitious, caring organization.

At Starhotels, our commitment to equality and inclusion expresses our desire to create a work environment that recognises and appreciates the uniqueness of each person and promotes diversity in all its nuances. This position is open to candidates of all backgrounds, regardless of ethnicity, gender, sexual orientation or disability.

Join us to shape your outstanding career!

Send in your application and let's create exceptional memories together.